As a fledgling small online retailer, the biggest headache is nothing more than the competition with big brands! As you can imagine, retailers like Amazon and John Lewis dominate the top SERPs for almost any trade search term.
As a small retailer, it's undeniable that these email list brands at the top of the SERPs can have an impact on sales (as long as you do have the right product, at the right price), however, it's easy to give up and simply assume it's forever It's impossible to knock them down from the top. It's not like that.
One of the most common discussions between SEO and ecommerce store owners is the whole concept of this release. Smaller stores usually offer a wider range of (high quality) products in a specific niche, often with a very superior level of experience and service. They are experts in their respective fields, but these brands outdid them and "stealed" their sales.
Of course, these retailers may earn top rankings in the SERPs, you just need to understand why they rank, be smart, and have a plan in place.
Big brands do SEO differently than the rest of us It
's important to know that in many cases, big brands do SEO a little differently than most ecommerce stores. Why? Because they benefit from a very high domain authority.
These brands from Amazon, eBay, John Lewis and others are also regularly featured on TV and news outlets.
This means that even the most competitive terms can be ranked more easily, regardless of whether all terms are ticked as follows:
• An optimized title tag.
• An optimized H1 tag.
• Best practice URL structure.
• Optimized page content.
• High-quality links lead directly to ranking pages.
However, these big brands do not have, but are niche relevance.
This can be demonstrated simply by looking at how domain authority correlates with ranking sites on the SERPs.
If we search for [Silver Cross dolls'pushchairs], we see the top two results:
this is itself a smaller brand than Tesco.
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