Jun 30, 2022
In موضوعات خاصة
What would you give to read your customers' minds? In his talk at the phone number list Intelligent Content Conference, self-proclaimed “researcher” Wil Reynolds shared some tips for phone number list getting as close to mind-reading as possible using resources—some timeless, some modern—that lurk inside view. "If you just look at the phone number list keywords people search for, you're missing a lot of what people really need," says Wil, who is director of digital strategy at his own company, Seer Interactive. This article summarizes some things Wil urges marketers to do phone number list to become more empathetic — “to understand the phone number list people behind searches” — so we can focus “not on rankings, but on thanks.” Talk with people Wil's first piece phone number list of advice is so obvious it may seem self-evident: talk to people. Why start here? Because marketers “ruined parts of our jobs because we didn't take the time to figure out how phone number list to sell things to people. We have all these cool tools and platforms where we can just add stuff, and they tell us what to do. Wil cites the phone number list example of Michelin travel guides in the early 1900s, when car travel became a possibility. Michelin tapped into a widespread need for reliable travel information. The company somehow identified this need and filled it without the phone number list help of the internet. Referring phone number list to Claude Hopkins' book Scientific Advertising, published in 1923, Wil reminds us that we could learn a lot from yesterday's door-to-door marketers who learned about their customers' concerns through conversation. Listen to people while they search To find out what's behind the phone number list words people search for, Wil recommends that you sit down with people when they search online, encourage them to say what's phone number list on their mind with each click, and listen. Wil points out, for example, that Chinese-Americans who follow feng shui principles often base their home-buying decisions phone number list on factors that keyword research can't tell you. Certain aspects of a home – like location phone number list on a dead end street, stairs facing the door, front and back doors that line up – are deciding factors. If you had a real estate business, a typical SEO keyword research might result in a decent Google ranking for your website, and yet, if you did not know these feng shui criteria.